Neu Studio
Services: Brand Identity
Neu Studio, a photographic and motion studio based in Sydney, reached out to develop a flexible brand identity that was refined and adaptable. The resulting logo explores the reflective interaction between the letters ‘n’ and ‘u.’
Being a commercial space for creativity and discovery, it was essential that the logo embody both flexibility and fun. Regardless of how it's viewed—upside down, sideways, or from any angle—the identity remains clear.
To complement the core identity, a secondary single-letter marque was created to support the studio’s promotional materials. With photography at the heart of the brand, the design prioritized transparency, ensuring the imagery remained the focal point while introducing an element of subtle brand character.
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