Neu Studio
Services: Brand Identity
Neu Studio is a photographic and motion studio based in Sydney. As a commercial space built around creativity and discovery, the brand needed an identity that could flex across contexts without losing clarity or character.
The brief pointed toward one problem worth solving: how do you build a mark that feels refined without feeling rigid? The answer was in the name itself. The reflective relationship between the letters 'n' and 'u' became the foundation of the identity, a logo that mirrors, rotates and adapts while remaining legible from any angle.
The result is a mark that works as hard as the studio does. Upside down, sideways or at scale, the identity stays clear. Flexible enough for a commercial environment, considered enough to sit alongside the work it represents.
To complement the core identity, a secondary single-letter marque was created to support the studio’s promotional materials. With photography at the heart of the brand, the design prioritized transparency, ensuring the imagery remained the focal point while introducing an element of subtle brand character.
Copyright © Brendon Ginnane, 2025.