Venroy
Services: Merchandise
Venroy is a direct-to-consumer retailer known for its premium leisurewear collections inspired by international destinations. As the brand expanded its Destination Merchandise line, it needed a series of commissioned artworks that could carry the weight of each location without feeling generic or predictable.
The insight was rooted in a specific visual reference point: the nostalgic aesthetic of vintage travel souvenirs. Each artwork was built around the destination rather than imposed on it, drawing on local typography and pop-culture influences to ground the work in something authentic.
The result was six distinct commissioned pieces across Jamaica, New York, Athens, Mexico, Rio de Janeiro and Tokyo. Each one a nod to where the collection came from, cohesive enough to sit within a single line, individual enough to stand alone.
Copyright © Brendon Ginnane, 2025.