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Olive's House

Services: Brand Identity, Brand Strategy


Olive's House is a boutique online retailer specialising in consciously curated home décor. The brand needed a strategy and identity that didn't just describe what they sell, but reflected how and why people buy it: the idea of intentional living.

A house without objects is an empty, lifeless space. In typographic terms, that emptiness can be represented as open brackets: a structure waiting to be filled. This became the foundation of the visual language, a system built around the idea that every object chosen for a home carries meaning.

The result is an identity that feels both structured and dynamic. Every piece of communication sits within that framework, reinforcing the brand's core ethos without having to state it.


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