Revolver Bali
Services: Brand Identity, Brand Strategy, Packaging
Revolver has spent twelve years becoming one of Bali's most iconic venues: a home away from home for anyone seeking quality western café culture. But longevity brings its own challenge. The identity needed to hold its own in a saturated, visually noisy landscape while speaking to a transient international audience that changes daily.
Any mark that couldn't be understood at a glance, at street level, by someone who had never seen it before, wasn't doing its job. The refreshed wordmark became a simplified evolution of the original: bold enough to function as a wayfinding device, refined enough to carry across restaurant, retail and online.
Secondary touchpoints were developed to support the brand's expanding offer across takeaway cups, bags, food packaging and cocktail cans. Where the wordmark commands attention, the secondary system builds character. Together they give a brand of Revolver's scale the range it needs.
Special thanks to the Revolver team for their support and hospitality throughout the project.
Images courtesy of Revolver.
Copyright © Brendon Ginnane, 2025.