Revolver Bali
Services: Brand Identity, Brand Strategy, Packaging
Strategically partnering with Revolver Bali on an identity refresh that spanned across their venues and retail touchpoints. Over the last twelve years Revolver has established itself as an iconic Bali venue. It has become a home away from home for anyone seeking quality western cafe culture.
As the strategy developed, it became apparent that any visual output needed to cut through a saturated and visually noisy landscape. Another key insight that shaped the process was the consideration of Bali's transient tourist demographic — a shifting, international audience that changes daily.
The refreshed wordmark was positioned as a simplified evolution of the original, which now functions as a bold wayfinding device for those navigating at street level.
To support the growth of Revolver’s expanding retail sector, playful secondary touchpoints were developed for takeaway coffee cups and bags, food packaging, and cocktail cans.
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