Spice Girl Noosa Heads
Services: Brand Identity, Brand Strategy
Griffen and Lani had a clear brief: "Let's make the branding really naughty." So we did. For an authentic-style taqueria in Noosa, that kind of creative confidence was the point of difference. Hospitality in Noosa can be notoriously safe and a brand willing to push against that needed an identity to match.
Leaning into bootleg graphic South American visual style, we created a visual identity that's cheeky, fun and very spicy. The kind of brand that knows exactly what it is.
Since opening in 2024, Spice Girl has become a staple of Noosa's reemerging nightlife. To push the concept further, a merch offering was developed and screen printed locally using a mix of silver ink and glitter.
Copyright © Brendon Ginnane, 2025.