Sticks and Stones Fashion Agency
Services: Brand Identity
Founded in 2009, Sticks and Stones Fashion Agency had spent over a decade building a reputation as a curated, independent voice in the Australian fashion industry. By 2023, the existing identity no longer reflected where the agency had grown to. The rebrand needed to honour that history while sharpening the vision for where the agency was heading.
A fashion agency with a distinct independent voice requires an identity that communicates without overexplaining. The visual language was built to balance professionalism with playfulness, reflecting the agency's curatorial sensibility rather than the industry's default aesthetic. The stacked "AND" became the defining visual cue: a mark that suggests there is always more beneath the surface.
The refreshed identity gave SASFA a platform to present its vision with confidence, one that holds its own within the Australian fashion landscape while staying true to the independent spirit the agency was built on. An invitation to explore and engage further.
Copyright © Brendon Ginnane, 2025.